Derec Dunn is a creative producer and multidisciplinary storyteller exploring the evolving relationship between art, technology, and human emotion. His work moves fluidly between music, cinema, and AI—crafting worlds where narrative, design, and sound converge.
With over two decades leading creative production in the music industry, Derec has shaped the visual and cultural identities of artists across generations. As Vice President and Head of Video Content at Atlantic Records, he oversaw the creative direction, strategy, and execution of the label’s visual content—guiding internal teams and global collaborators to produce hundreds of projects across music video, branded content, and live performance.
His leadership blended creative development with deep technical understanding. Beyond producing, he’s known for cultivating creative communities, empowering talent to find their voice, and shaping systems that turn ideas into impact.
Currently, Derec is developing film and series projects that explore the cultural and emotional legacy of music technology—works that blur the line between documentary, mythology, and design. These stories look at how innovation and failure define both machines and the people who build them, echoing the human pulse behind sound itself.
At the forefront of AI-driven creation, Derec is building new frameworks that merge storytelling, sound design, and social culture into living digital ecosystems.
His interconnected projects form a growing cinematic universe:
Amelie Idris — a digital-human artist and influencer born from heartbreak, memory, and myth—blending emotionally intelligent music, AI aesthetics, and social narrative.
Secrets of the Bend — an alt-rock resurrection reimagined through AI, nostalgia, and immersive storytelling.
Maddicuss D — a meta-persona and creative experiment blending Derec’s real life and AI reflection, exploring authorship, vulnerability, and digital consciousness.
Across these ventures, Derec leads creative direction, music development, visual production, and social strategy—integrating audience engagement with cinematic artistry to build sustainable, story-driven ecosystems.
Through his companies WeFilmin and Happy Cat Media Group, he continues to expand how creators collaborate globally—developing new workflows that fuse artistry, automation, and community.
At the center of it all is a simple belief: technology should deepen human connection, not replace it. Derec’s work is both experiment and reflection—a search for soul inside the circuitry.
